Crabtree & Evelyn is reigniting the ethos of its founder, nature enthusiast Cyrus Harvey. The new brand identity is underpinned by one message: “Born Curious. Grown Wild.” The first collection under the new brand ID is Evelyn Rose, an unexpected take on a rose-scented collection that invites the consumer to reject the ordinary, embrace the thorns and unleash their unique nature. This collection will be closely followed by the brand’s first genderless offering, called Crabtree. Another launc...